Taming the wolf at the door

Common Purpose research into what happens to learning and development in an economic downturn.

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Research conducted in June 2008

Download the PDF report:
Taming the wolf at the door

Key findings at a glance

HR professionals are planning for an economic downturn and
are taking steps now to prepare their organisations by considering a reprioritisation of where the learning and development spend is allocated.

A primary concern is to ensure that their organisation is well placed to take advantage of opportunities when the economy gets back on track.

Over half of the respondents are concerned about keeping key talent - the very people that will make the organisation successful both in the short term and in the years to come.

Experienced HR professionals who have managed budgets during previous economic downturns offered words of warning regarding the impact of budgetary cuts, with consequences ranging from a drop in staff morale to the loss of high potential staff. They also offered their insights into how an economic downturn can be successfully navigated.

  • Only 3% of HR and Learning & Development professionals who had held budgetary responsibility during a previous economic downturn said that cutting the budget did not have negative consequences. The negative consequences mentioned included "limited ability to fulfil organisational goals."
  • 52% of respondents are worried about retaining key staff during an economic downturn.
  • 53% of respondents stated that the short-term benefits of training reprioritisation and cuts will have long term negative consequences.
  • 62% of respondents expect that an economic downturn will require them to reprioritise the type of learning and development offered to staff. They expect that team-building and soft skills development will be hit hardest, while technical skills training and (perhaps surprisingly…) leadership development, will be the least likely to be cut.