What is Profile?
Profile provides a two-day briefing for leaders who want to be more effective in the areas where they operate. It is the fastest way to get a behind-the-scenes view of a locality and is well-suited to decision-makers who need a quick introduction (or update) to the important issues, people and institutions that make up the area.
Organisations that operate regionally or nationally can arrange a customised package of Profiles, tailored to the cities and areas that are important to their current and future strategies.
What happens on the programme?
In two intense and fast-paced days, Profile gives participants an overview of the city or area and offers an introduction to key players. Participants are able to get behind the scenes to examine how the various agencies and services operate and see aspects of the city, town or area with which they might not otherwise come in contact.
The agenda consists of a series of briefings, conversations, visits and group work to introduce the key issues and the plans to address them. Participants are taken to different venues and places around the city, town, or area, as well as speakers coming to the group.
What are the benefits?
- New leaders get integrated faster and are able to contribute to the area's success.
- Local partnerships are able to work more effectively together.
- Leaders are able to get a fresh perspective on the area and reflect on how they might get more involved.
- Connections are made across sectors that can lead to increased collaboration and co-operation.
Where and when is Profile held?
Profile is held over two consecutive days in many cities around the UK.
Find a programme in your area here.
How much does it cost?
The fee for Profile is £1,000 + VAT.
Ability to pay is not one of the selection criteria and each programme maintains a bursary fund to cover the costs of those who are genuinely unable to meet the full fee. However, every participant is asked to make a contribution.
If you would like to apply for a bursary, please fill in the section of the form for bursary candidates. If you need to discuss this further, please contact us.

Common Purpose Plus - Everyone who has completed a Common Purpose programme qualifies for a special discount, up to a maximum of 20%, on any programme, regardless of length. Please notify us that you wish to claim a Common Purpose Plus discount in the 'Financial assistance' section of your application.
How do I apply?
Apply online here and choose the programme and location you want.
Or download the Programme Application Form and Equal Opportunities Form, and send them both by post or fax to your local programme office.
Application forms are submitted to the local Advisory Group. The Advisory Group comprises individuals with experience across all sectors in the programme's geographical area. All are members in their own right, not representatives of their organisations or communities. Advisory Groups make decisions on whether an applicant demonstrates that they fulfil the application criteria.
We value diversity and constantly strive to provide equality of opportunity in the provision and delivery of all our activities. We encourage applications from all sections of the community and are working hard to ensure that our services meet the requirements of people with disabilities. More...