External Reference Sets

An innovative and flexible way to help time-poor senior executives lead complex change.

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What are External Reference Sets?

For most senior executives it is a constant struggle to keep broad horizons and look outwards as the daily demands come in.

External Reference Sets provide a highly innovative and refreshing approach to overcoming this problem. Through the use of structured group teleconferencing, we have managed to turn a remote - difficult - form of communication into a medium for testing impressions, broadening horizons and sharing challenges.

A peer group of senior executives - from very different backgrounds, outlooks, sectors and geographies - come together for six structured one-hour calls over three months. The session is chaired by a Common Purpose Director and some calls will include participants from a number of countries.

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Participants can expect to:

  • gain both a renewed sense of confidence in their own judgement and an understanding of how their own biases can influence their decisions.
  • improve as external communicators as they discover how their business or sector is perceived by others
  • spot new opportunities and threats as they see familiar - and unfamiliar - issues through others' eyes.
  • broaden their thinking, insights and connections so that they become more inspiring leaders.

What is the course format?

External Reference Sets are conducted entirely through structured group teleconferencing. It is a perfect format for busy senior leaders and it works, often despite everyone's expectations.

Participants come together every two weeks for a call chaired by a Common Purpose Director. We have developed a virtual chairing approach that allows participants to quickly pool their thinking and share their ideas.

Participants decide the issues that are discussed on each call. They can range from recession analysis to climate change; from downsizing to globalisation.

Places are limited to seven on each External Reference Set.

Where are External Reference Sets held?

External Reference Sets are hosted by teleconference and start regularly throughout the year.

What is the course fee?

The fee for an External Reference Set (six teleconferences) is £1,000 + VAT.

How can I apply for External Reference Sets?

Complete the online application form at right and choose the date and location you want.

You can also download the External Reference Set Application Form and Equal Opportunities Form and send both by post, fax or email to:

Graciete Psaromilingos
Common Purpose
Discovery House
28-42 Banner Street
London
EC1Y 8QE
F: +44 (0)20 7336 6844
E: graciete.psaromilingos@commonpurpose.org.uk

For more about the overall application process, please visit the application page.

"Over first six months of 2009 I took part in an External Reference Set. My colleagues in the group were all surprised and delighted by our collective ability to communicate effectively by telephone conference call and to bond strongly as a group from the outset.  Each member brought a challenge to the group for discussion based around how the recession was challenging our leadership.  In addition we discussed topical news items which represented issues we thought might have an impact in the next eighteen months to two years. As always with Common Purpose, the opportunity to share ideas with leaders in different fields was immensely valuable and personally challenging and, as ever, the common issues surprisingly familiar."

Alayne Swanson, Partner, Commercial Dispute Resolution Department, Maclay Murray & Spens LLP

Upcoming events

South West Exploring Leadership Masterclass

24 March 2010
Join a variety of different leaders for a day of Masterclasses, with the opportunity to discuss the challenges and rewards of leadership and change in an informal setting.

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